About MWC
The Marketing World Cup is a marketing extravaganza orchestrated by MarkUp - the marketing club of IMT Ghaziabad. Held annually, this event brings together brilliant minds from some of the top B-Schools of India like the IIM's, IIT's, FMS, MDI, MICA, NITIE, SIBM and several others. Teams (comprising of eight students) compete for the trophy - with the final rounds of all the events held almost one after the other in two jam packed days at the IMT Ghaziabad campus. Last year a whopping 150 teams participated in the myriad of events and competed in the “Race” to the zenith of marketing excellence, to win the glory, the Marketing World Cup.



About Club MarkUp
Club MarkUp has a vision to be a student run marketing enterprise which not only provides a platform for budding marketing managers at IMT but also provides real time solutions for the corporates. Club MarkUp works with a mission to nurture the marketing spirit at IMT, add value to the academic rigor and give the students a hands-on experience of real world marketing concepts.