About MWC
Marketing World Cup, organized by Club MarkUp, the marketing club of IMT Ghaziabad, is one of the most awaited marketing events among the B-School fraternity. This 48-hour non-stop event brings together a plethora of marketing events thereby providing a common platform for the budding managers and the industry experts to deliberate on some of the real-time industry problems. Every year, this event attracts participation from most of the top-notch B-Schools in the country including the IIMs, FMS, MDI, IITs, SPJAIN, NITIE and many more. Each team, comprising 3-6 members will participate in the 2-day event vying for the top spot, and to grab the coveted trophy, the Marketing World Cup.

About Club MarkUp
Club MarkUp has a vision to be a student run marketing enterprise which not only provides a platform for budding marketing managers at IMT but also provides real time solutions for the corporates. Club MarkUp works with a mission to nurture the marketing spirit at IMT, add value to the academic rigor and give the students a hands-on experience of real world marketing concepts.